Valour - Australia's Premier Customised Sports Apparel Brand
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AUSTRALIA'S PREMIER CUSTOMISED SPORTS APPAREL BRAND

At Valour, we don’t just make uniforms, we craft identity. We’re Australia’s premier customised sports apparel brand, trusted by schools, sporting clubs, associations, and elite teams nationwide. From grassroots to greatness, we partner with organisations who expect more. More durability, more creativity, more reliability, and more meaning behind every stitch. Founded in 2009, Valour is the only Australian sportswear manufacturer with full in-house control over the entire design and production process, ensuring the highest standards from concept to delivery.

Our Vision

To set the new standard in Australian sportswear through innovation, integrity and impact.

We believe great apparel isn’t just worn, it’s experienced. That’s why we honour every school’s story, every team’s colours and every association’s identity. Our designs reflect purpose and performance, backed by ethical manufacturing, advanced fabrics, and a streamlined retail model that actually works.

Expertise

We own the process from end to end – design, manufacturing, warehousing, retail, ecommerce and delivery.

Australian

We’re proudly Australian-owned and operated, designing and managing collections from our Sydney HQ.

Innovation

We lead with solutions that move our partners forward – fabric technology, sustainability, customisation, and online ordering.

Who We Work With

We partner with some of the country’s most recognisable names and emerging talent.

Everyone we work with gets the same level of care, collaboration and commitment.

INDEPENDENT AND GOVERNMENT SCHOOLS

GRASSROOTS, STATE AND ELITE SPORTING CLUBS

OLYMPIC AND COMMONWEALTH PATHWAY PROGRAMS

EDUCATION DEPARTMENTS AND MULTI-CAMPUS INSTITUTIONS

Our Core Divisions

From large-scale partnerships to grassroots programs, our business spans three specialist divisions.

RETAIL & EVENTS

From high-energy merchandise pop-ups at events like CIS Athletics to custom activations at Super Netball, Valour’s Retail & Events division merges performance with culture. We deliver limited-edition supporter wear and high-performance lifestyle apparel that connects fans, families, and athletes.

Our on-the-ground presence at flagship events across Australia brings premium retail experiences directly to the community, with pop-ups, online stores, and event-day activations. Each item, from supporter hoodies to exclusive athlete drops, is crafted with the same precision and materials as our elite teamwear.

WHOLESALE

Working with clubs and sporting associations, we create fully custom, high-performance uniforms and teamwear. Thanks to our vertically integrated supply chain, we maintain complete control over production, ensuring every garment, from grassroots to elite level clubs, meets the highest standards for fit, durability, and colour accuracy.

SCHOOL & UNIFORM SHOPS

We partner with schools to provide bespoke uniforms and sports apparel. We offer a seamless solution for both online and in-store shopping. Whether setting up an easy-to-use online uniform shop or taking over the management and operation of a school’s uniform shop, we handle every detail. Our in-house processes guarantee consistency, faster turnaround times, and a streamlined retail experience for students, staff, and parents alike. From design to delivery, Valour ensures the highest quality and service at every step.

LET'S BUILD
SOMETHING
THAT LASTS

Our clients don’t just need a supplier, they want a true partner. One who understands the expectations of a school principal, the pressure of a national team manager, and the pride of a student putting on their jersey for the first time. We get it... and we deliver.

Whether you’re refreshing your current look, launching a new program or building a retail-ready merchandise model, Valour is ready to deliver. We combine design, performance and purpose to create sportswear that builds identity and delivers results.

READY TO SEE THE VALOUR DIFFERENCE?

Explore how leading organisations across Australia trust Valour to deliver excellence, every time.

MEET OUR PARTNERS